Personal interviews or face to face interviewing services offered by us is backed by experienced researchers and help us in generating relevant and authentic opinion research. The detailed questionnaires prepared by us vary as per the topic to be covered in the research area. Classification: These type of interviews can also be classified as:

• Population research
• Corporate research
• Target group research

Advantages:

• Results are objective and can easily be generalized
• Questionnaires are finished in a printed form, which help interviewers to complete them with pen according to answers of the respondent
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• These type of interview techniques meet the demands of topics in which deeper, more detailed analysis is required

Usage Areas:

• Advertising research
• Satisfaction research
• Marketing research
Media research
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• Youth research

Steps:

• Face-to-face interview
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• Self-completing data collection
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• Diary data collection.

Self competition interviews help us analyzing the personal attributes of one individuals that help in getting the opinion of one individual help in analyzing the problematic situation in the research fields.

The web based research survey services offered by us helps us in successfully gathering, evaluating and presenting clients with relevant information/opinion of the targeted group. Further the process support of experienced industry professionals also allow us to deliver high level of authenticity in the presented information. Website research helps in:

• Generating optimized data/information from
• Internet users
• Targeting a large group quickly and efficiently
• Reducing the time & effort in gathering the required information/opinion.

The print and media test services offered by us helps us in successfully gathering, evaluating and presenting clients with relevant information/opinion of the printing and media group. Further the process support of experienced industry professionals also allow us to deliver high level of authenticity in the presented information.

The shopping research services offered by us finds application in closely examining the operation & characteristics of:

• Customer service offices
• Shops
• Depots

Some of the points based on which the research is conducted include:

• Speed of service
• Competence
• Waiting time
• Quality of service

Process:

• The trained interviewers collect information/observe happenings in a shopping or service being offered
• Based on the information gathered they complete a questionnaire

Service Advantage:

• The ‘observed’ persons are not aware of research so the results are not subject to distortions.

The Telephonic Interview is a vast and fast service provide by us to our client. This service is very good in analyzing the vast number of population in a very small time with an effective solution to our clients.

We offer CATI services (Computer assisted telephone interviewing) which is simply the process of increasing the speed and accuracy (reliability and validity) of conducting telephone interviews by the use of computers. There are various CATI products used by market research firms often software based systems that combine telephone with time/call recording, coding aids, telephone number selection and recording and other features. This is very useful as far as market research is concerned. This is very effective and help in the analysis of data.

Retail shop audit panel is a well established source of information, and Census mapping is one of the effective formula in the field of market research. Census mapping help our client to get the analysis of very large population in the field of market research.

The concept testing form of research services offered by us is handled by experienced industry professionals, which ensure complete authenticity of the gathered information. This for of research helps us in evaluating advertising concepts/ad theme concepts/new product concepts/pricing/brand concepts & names as well as positioning strategy concepts. Our concept testing approach:

• Use of advanced concept testing research measurement & research methods for assessing concept marketing strength
• Use of quantitative market research methods
• Collaborating with target group for identification of the product
• Measuring that the advertising/branding concepts utilized are consistent with client's marketing strategy

Steps:

• Focus on concept development that requires exploratory market research mode & mindset
• Conducting depth interviews among target audience members
• Addressing both tangible attribute clusters as well as emotional appeals at the time of creating concepts/building concept statements
• Employing on line depth interviews which allow opportunity for repeated respondent interaction
• Refine concept development & assessment of appeal
• Using a variety of exhibits for testing including advertising concepts, brand concepts, product concepts, & strategic positioning concepts.

The social research facilities offered by us allow us to meet the authentic research requirements on a wide range of social topics. For achieving optimum outputs our research techniques use robust quantitative methods, which are backed by innovative analysis and thinking pattern. Service

Features:

• Wide experience in research
• Capability to initiate debate & challenge preconceived notions that have replaced rational thinking
• Conducting continuous monitoring of social & cultural trends
• Undertaking commissioned projects
• Conducting research for government agencies/NGO's
• Authentic research results offered are covered and highlighted in popular media.

The customer satisfaction survey based research solutions offered by us provide end to end solutions for tracking customer satisfaction. The service support of experienced industry professionals also help us to monitor and measure correct and authentic customers perception on how well the company delivers on critical factors. Some of the major constituents of these customer satisfaction surveys include:

• Promptness
• Staff responsiveness
• Understanding of the customer's problem

These surveys are collected by our staff through:

• Industry standard survey templates
• Different platforms like Internet for hosting data collection
• Customized intuitive interfaces.

Retail shop audit and interview is a process by which one collected data of a particular thing without knowing the population of the respective interviewers. This is the simple process but very effective one. This type of survey gives you the best result in the industry and is highly recommended by the clients.