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Quality Standards

Our in depth process experience allow us to understand the specific requirements of the clients, which ensures delivery of quality research solutions. Our well defined research strategies also help us in achieving authentic & fruitful end results.

Some of the other parameters we follow that helps in streamlining the quality control process include:

• For a group of interviewees, we have a supervisor who reports to an experienced Field Executive
• Extensive briefing is imparted to both supervisors & interviewers
• Teams are trained via mock training sessions
• All gathered field data is cross checked by team of supervisors
• Field executive re-scrutinizes minimum of 15% of questionnaires after their getting scrutinized by supervisor

Apart from our team of experienced professionals, we also make use of adequate resources that help us in processes like:

• Easy assembling, recording & analyzing of the data

Moreover our expertise in successfully analyzing various market characteristics also helps us in:

• Undertaking various corporate studies including qualitative, quantitative study or promotion study
• Providing data rechecking & scrutiny facility that helps in removing any type of errors by means of controlling fieldwork activities

Quality Parameter

Process Minimum Norm Hirierchy Remarks
Scrutinizing 100.00% Team Leader At each location
Accompaniments 10.00% Field Executive At each location
5.00% Project Manager Central
5.00% Team Leader At each location
2.00% Field Executives At each location
Back Checked 30.00% Team Leader At each location
10.00% Field Executive At each location
5.00% Telephoneic QC Department Centrally
5.00% Project Manager Centrally

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