Qualitative Market Research
The qualitative research facilities offered by us is delivered using skills of experienced industry professionals who help us in successfully gathering in-depth understanding of human behavior as well as the specific reasons that govern human behavior.
We help our clients arrive at a definite pattern of decision making of the focused group. Some of the methods used by us to arrive at effective end results include participation in the setting, direct observation, conducting in depth interviews and analysis of documents and materials. The services offered under this category include: |
Focus Group Discussions
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We offer clients focus group discussions research facilities. This includes getting qualitative research output from a group of people regarding their thoughts towards a product/service/concept/advertisement/idea and other critical aspects.
Features:- Questions framed by experienced research professionals
- Questions asked by well groomed staff
- For ensuring authenticity of gathered data all activities supervised and controlled by senior staff through multiple level of checks
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One To One Interveiws
The one to one interview based research facilities offered by us are applied to gain insight of the respondents. Our unique & individual approach also helps us to understand the thinking patterns of the target group.
Interview Style:- Normally in-depth interview conversation is in audio (however we also have facilities of recording video as per the special requests of the clients)
- These interviews take 45-90 minutes depending on topic of research & circumstances of the interviewee.
- Interview is conducted in respondent’s usual environment, which is relevant to the topic
Participants:- Interviewee is selected by appropriate filtering process including taking help from highly educated moderator (psychologist/sociologist)
Features:- Thorough preparation from interviewer side
- Meets the exact targeted research needs
- Researches cover professional issues of the examined topic as desired by the clients
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Ethnography Service
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We offer observation and ethnography service that presents the results of a holistic research method founded on the idea that a system's properties cannot necessarily be accurately understood independently of each other. The genre has both formal and historical connections to travel writing and colonial office reports.
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Automobile Reviews
Automobile reviews is a process of getting the view of the clients by giving them a test ride of the respective product on the spot. In this services we offered our clients best services regarding this.
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Product Test Service
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Product Test service offered by us help in analyzing and evaluating the feasibility of certain product in the current market. By that we can analyze the longevity and durability of the product along with its taste and preferences.
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Product Placements
We offer our clients product placements which is a great method of research . This services help in the process of getting the best data which ultimately help in the utilising the analysis collected.
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Product Segmentation Test
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Product segmentation test is one of the effective process in the market research. By this we can analyze the problem by taking opinion of several people collecting at one place. This helps in evaluation of any product within a short time period.
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